Lisa Brown (r.) and Adele Griffin (c.) promoting their new YA novel, Picture the Dead (Sourcebooks Fire).

The store’s staff members all donned period costumes–the book is set during the Civil War–and Daniel Handler (aka Lemony Snicket) introduced the authors for a Q&A session.

I mention this not to promote their book but because it is a great example of how to promote a book when you’re out promoting your own.

…. and because The Booksmith, (1644 Haight Street) in the Haight Ashbury district of San Francisco is one of my all time favourite book stores. Check them out on-line.

…And if you’re on the left coast and in the Bay Area, don’t forget to check out the events calendar. You never know who or what you might find.